Writing

Notes on carts, checkout, and the customers behind them.

What actually makes shoppers leave, and what brings them back. Sourced numbers, plain fixes, no theatre.

June 18, 2026How to reduce cart abandonmentSeven in ten carts get left. Most of it is fixable. The fixes that move the number, in order.
June 4, 2026Cart abandonment, by the numbersThe numbers behind cart abandonment, by device, industry, and season, each one traced to its source.
May 20, 2026How to fix your checkoutA checkout in three or four steps, thumb-friendly, with the typing taken out. The full checklist.
May 6, 2026Buy now, pay later, and the carts it savesWhy splitting a payment into four keeps a sale, and how to show it before the checkout.
April 22, 2026Emails and texts that bring a cart backThe three messages that bring a cart back, when to send them, and when to hold the discount.

One line. Five minutes. Live today.

Nothing to migrate. Add one line to the Shopify store you already run, and it answers and sells.