Cart Abandonment Statistics 2026: 40+ Data Points Every Store Needs
Understanding cart abandonment statistics is the first step to fixing the problem. This comprehensive collection of 40+ data points from Baymard Institute, Statista, and other leading researchers gives you the benchmarks you need to assess your own performance and prioritize your optimization efforts.
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Overall Abandonment Rates
The average cart abandonment rate is 70.19% according to Baymard Institute's analysis of 48 studies. This means only 3 out of 10 shoppers who add items to cart actually complete their purchase. The global e-commerce abandonment rate reached 78.77% in August 2025, with significant seasonal variation — December sees the lowest rates (71.36%) due to holiday buying urgency.
Abandonment by Device
Mobile: 85.65% — The highest abandonment rate, driven by smaller screens and difficult typing. Tablet: 80.7% — Better than mobile but still challenging for complex checkouts. Desktop: 73% — The lowest rate, benefiting from larger screens and easier form completion. Mobile accounts for over 60% of e-commerce traffic but converts at less than half the rate of desktop.
Abandonment by Industry
Cruise & Ferry: 98% — Highest due to complex booking and high prices. Finance: 83% — Requires extensive form filling. Travel: 82% — Multiple options and comparison shopping. Fashion: 68% — Lower due to impulse buying nature. Consumer Electronics: 50% — Lowest, buyers often have specific purchase intent. Groceries: 50% — Essential purchases with less browsing.
Revenue Impact
E-commerce businesses lose $18 billion annually due to abandoned carts in the US alone. The global projected value of abandoned merchandise is $4+ trillion per year. However, Baymard's research shows that the average large e-commerce site can gain 35.26% increase in conversion rate through checkout optimization. That's potentially billions in recoverable revenue.
Frequently Asked Questions
What is the average cart abandonment rate in 2026?
The average cart abandonment rate is 70.19% based on Baymard Institute's meta-analysis of 48 different studies. This has remained relatively stable over the past few years, hovering between 69-71%.
Which industry has the highest cart abandonment?
The Cruise and Ferry industry has the highest abandonment rate at 98%, followed by Finance (83%) and Travel (82%). These industries involve complex purchases with high consideration and comparison shopping.
Why is mobile cart abandonment so high?
Mobile abandonment (85.65%) is high due to: smaller screens making checkout difficult, harder form filling on touchscreens, distractions and interruptions, and slower loading times on mobile networks. Optimizing for mobile is critical.
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